Mono no aware: an emotional state Mono no aware is the feeling of a quiet beauty in things that pass. In Japanese culture the moment when a flower begins to fade is considered its most precious and honest state. It is a moment where the importance of now becomes tangible a desire to hold it with one’s gaze before it disappears. This project is about time, changes that happen within us, even when everything on the surface seems unchanged. It is about the fragility and value of a moment that exists only now, and will never return in the same way again.

The book is a collection of stories adapted for children, in which, through the adventures of the characters, young readers discover the cultural heritage and history of the Ukrainian people, fostering a sense of unity and pride in their country.

I designed the visual concept for Silpo, the largest supermarket chain in Ukraine. The store theme is pumpkins. The project is inspired by surrealism, Ukrainian naïve art, and pop art. The goal was to create an atmosphere where pumpkins become characters and the ordinary turns into something unusual. The concept incorporates legends from different countries and cultures related to pumpkins.